Senior Growth Marketing Manager, Google Career Certificates
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in growth marketing, performing marketing, measurement and attribution (e.g., offline measurement, marketing mix modeling, different attribution models).
- Experience with Advertising products (e.g., Google Ads, Google Marketing Platform) and SQL, databases, automation techniques (e.g., dashboards, automating standard reports), and data visualization.
- Experience developing or driving A/B testing mapped to business impact.
- Experience managing cross-functionally with stakeholders and teams.
Preferred qualifications:
- Experience developing relationships and working collaboratively with multiple cross-functional partners.
- Experience managing projects informing growth strategy, roadmap, prioritization, etc.
- Ability to work independently and manage agency partners.
- Ability to analyze large datasets, distill analysis into actionable insights, and present them in a logical story to visualize business opportunities.
- Excellent process and project management skills.
About the job
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.The US base salary range for this full-time position is $165,000-$248,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Responsibilities
- Own the end-to-end growth strategy for Google Career Certificates, defining the goal, key levers for program expansion and resources required to execute on those.
- Develop and execute the partnership strategy, cultivating strategic relationships to expand program reach and impact.
- Own the business review process, providing regular, insightful updates to leadership through presentations, dashboards, and reports.
- Define and execute projects to harness growth opportunities.
- Ensure data accuracy across multiple sources and optimize the vendor support model for maximum efficiency.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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