Strategic Engagement Lead, Social
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 10 years of experience in public relations, media relations, or communications.
Preferred qualifications:
- Experience with rapid response, crisis communications or corporate/policy communications.
- Experience working in social media; or an understanding of the nuanced role social can play within a communications strategy and function.
- Excellent verbal and written communication skills.
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
About the job
As a member of the Global Communications and Public Affairs team, you will work cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns; engage in face-to-face meetings with commentators and other opinion formers; and develop print and web-based material supporting these campaigns. We're looking for great communicators who can understand issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more.As the Strategic Engagement Lead for the Global Communications and Public Afffairs Social Team, you will be responsible for shifting social media presence from ad hoc response to a systematic engagement model.
Your role sits at the center of two important focuses for the communications function that is being social first and shifting to always-on campaigning. You will leverage your communications intuition and issues management skills to use social as a proactive channel to advance key narratives and campaigns.
You will help define the high-level goal for how Google engages with the social community on reputational topics, and ensure that goal can be executed. You will develop or co-develop processes and tools to enable scalable engagement and rapid response on critical topics.It's our job to help inform and educate users, advertisers, partners, opinion leaders--and our own employees--about the benefits of Google's products, our distinctive company culture/values, and our approach to the big public policy issues of the day. To succeed here, you'll combine creativity with organizational skills to manage multiple projects with tight deadlines simultaneously, as well as enjoy pitching to journalists, bloggers and commentators, or producing internal communications and events for our employees. Things happen quickly at Google and to get stuff done here you need to be an enthusiastic team player who can work cross-functionally and isn't hesitant to take risks or try new things.
Responsibilities
- Develop and execute a playbook for engagement to ensure Global Communications and Public Affairs (GCPA) has a clear set of principles and processes for when and how to engage on social media on reputation issues, both proactively and reactively.
- Lead rapid response within the communications social team, serving as the primary point of contact for crisis response while advising communication teams on appropriate responses using communications expertise and data.
- Co-develop tools for issue detection and rapid response, and streamline existing processes by working with cross-functional teams to inform new measurement and listening tools for detecting issues and proactive opportunities and acting on them, while co-establishinhg and raising awareness of signals, benchmarks, and processes we can use to inform decision-making; measure the rate of response to alerts and track overall effectiveness.
- Shape the proactive News from Google strategy on X and other platforms, focusing on key campaign areas and reputational issues, in co-ordination with the rest of the social team.
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