Research and Insights Manager, Global Marketing Insights
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Minimum qualifications:
- Bachelor's degree in a Research or Quantitative field, or equivalent practical experience.
- 5 years of experience in a marketing research and insights role at an ads platform, publisher, or digital advertising agency.
- Experience working in a cross-functional team, managing projects with multiple stakeholders and priorities.
- Experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research or measurement vendors or agencies.
Preferred qualifications:
- 5 years of experience with designing experiments, analyzing data from experiments, and summarizing findings.
- 5 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
- 5 years of experience with qualitative research methods and approaches.
- 5 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
- 3 years of experience with data querying languages (e.g., SPSS, R, SQL) and tools to work with data sets.
- Experience in ads measurement or marketing research at an agency, ad tech, or media platform.
About the job
The Global Market Insights (GMI) team is a Center of Excellence within Ads Marketing. Our focus is on consumers, advertisers, and ad research that enables effective marketing, positioning, and pitching of Google and YouTube ads products. We partner closely with marketing, Go-to-Market (GTM), and sales messaging stakeholders, to ensure our research is relevant, timely, and effectively leveraged in marketing and sales narratives and events. As part of the GMI team, you will understand Google’s internal data and work with research vendors to design programs that are methodologically robust, and tuned to answer ads marketing's most pertinent business questions.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Responsibilities
- Build cross-functional partnerships to identify business questions and insights needed to drive the Google Ads marketing agenda forward.
- Deliver research that generates relevant and actionable insights for internal stakeholders.
- Conduct quantitative and qualitative studies, lab studies, experiments, or observational studies.
- Work with market and survey research vendors, write Request for Proposals (RFPs) and control the quality of data provided by vendors.
- Provide research and technical leadership by designing and recommending new analyses, infrastructure, or experiments, to drive improvements in the business.
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