Control Tower Program Manager
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Minimum qualifications:
- Bachelor's degree or equivalent experience.
- 10 years of experience in Sales Programs, Marketing Execution, Demand Generation, Sales Enablement, or Project/Program Management roles.
- Experience managing global or regional-scale initiatives within Cloud, SaaS, or B2B Tech.
- Experience in stakeholder management at multiple levels, including executive leadership.
- Experience building, executing, and optimizing marketing and demand generation calendars.
- Experience with CRM (Salesforce), Marketing Automation platforms (Marketo, HubSpot), analytics tools (Looker, Tableau), and project management software.
Preferred qualifications:
- Experience in APAC regional, with an understanding of regional market nuances.
- Ability to translate global strategies into regionally executable plans, ensuring alignment with sales motions.
- Ability to work in a fast-paced, data-driven environment.
- Excellent communication, presentation, and influencing skills with the ability to build trust quickly across functional teams.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As the Control Tower Program Manager, you will orchestrate cross-functional demand generation efforts across APAC, bridging Global Customer Growth Engine (CGE) strategies with regional sales, marketing, and partner execution. You will ensure alignment and clarity, driving structured sub-regional demand generation calendars, seamless campaign activation, and robust front-line enablement (FSRs, BDRs, Partners) to accelerate pipeline growth.
Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Responsibilities
- Own the APAC Sub-Regional Demand Generation calendars, ensuring full alignment across Marketing, Sales Leadership, Partner Teams, and Customer Growth Engine.
- Facilitate ongoing alignment calls, reviews, and check-ins, clearly communicating execution priorities and objectives across teams.
- Ensure promoters (FSRs, BDRs) and partners are equipped with timely and relevant messaging, assets, and sales plays.
- Partner with Marketing, Management Access Layer (MAL), and Customer Growth Engine (CGE) to develop clear, enablement resources.
- Drive structured campaign activation aligned to sales motions, tracking and optimizing execution. Identify gaps and proactively recommend adjustments to maximize campaign effectiveness.
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