Senior Video Analytical Lead, Apps
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media problem solving, advertising business, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience with advertisers, agencies, and clients, with the knowledge of traditional and digital marketing tactics and strategy.
- Experience in video attribution tools and Marketing Mix Modelings (MMMs) with knowledge of video advertising space.
- Experience in compelling insights and building narratives.
- Experience with SQL.
- Knowledge of YouTube, Google Search, with product capabilities and systems.
- Excellent project management skills.
About the job
In this role, you will work on data and measurement issues where there are no standard solutions. You will aim to generate insights that are future-proof and promote client measurement capabilities. You will drive Business Objectives using Google and client data and quantifying customer business impact of Google media recommendations. You will be a part of Apps vertical.The US base salary range for this full-time position is $114,000-$169,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Responsibilities
- Use business insights, experimentation and advance measurement to partner with customers to drive business outcomes, powered by Consideration and Brand investment.
- Define values for measuring outcomes, with winning engaging budgets from investment.
- Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of media.
- Test by experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.
- Define a cross-media measurement standard that supports an accurate measurement of performance for a customer's business.
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