Product Marketing Manager, Google Play, South East Asia
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. gaming, growth, product marketing, brand marketing, social, campaign).
Preferred qualifications:
- Experience in partner, or consumer marketing.
- Ability to adapt communication style to non-native speakers.
- Ability to distill large amounts of data into observations and actionable insights.
- Ability to take initiative, leadership roles, and breakthrough thinking and functioning in a dynamic workstream environment.
- Excellent written and verbal communication skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Lead development of annual strategy and plans for Google Play marketing in South East Asia (SEA), and gain alignment with Regional and Global Marketing teams.
- Manage campaigns and programs across the year, ensure that project management is set up to execute successful campaigns.
- Collaborate with cross-functional teams and external partners (developers and payment partners) to kickstart experiments and scale programs across SEA for business growth.
- Establish an understanding of the user base and its similarities and nuances across different countries, through research and data analytics and provide actionable insights to achieve buyer growth.
- Manage incrementality measurement for the market to ensure that Google is measuring the impact in an accurate and credible manner.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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