Business and Marketing Data Scientist, gTech Ads (Mandarin, English)
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Minimum qualifications:
- Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
- 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
- Ability to communicate in Mandarin and English fluently to support client relationship management in this region.
Preferred qualifications:
- Master's degree in Statistics, Mathematics, Bioinformatics, Economics, another quantitative field, or equivalent practical experience.
- 2 years of experience in data science, or a related field.
- Experience in Research or strong understanding of Media Mix Modeling.
- Experience with statistical software (e.g., Python, R or MATLAB) and database languages (e.g., SQL) with an understanding of the AI/ML and statistical methods used in marketing analytics.
- Experience delivering insights from AI/ML and statistical solutions to clients, including problem scoping/definition, modeling and interpretation.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
Responsibilities
- Lead data science aspects of client engagements in the area of marketing effectiveness and marketing portfolio management, with knowledge of ML and statistics.
- Collaborate with customers to unpack their problems and identify the best statistical techniques that can solve the problem, own the development of a modeling framework.
- Engage important stakeholders to assess data and model readiness and be able to scale a proof-of-concept to a larger solution.
- Collaborate with customers and internal teams to translate data and model results into tactical insights that are actionable for decision-making. Co-present to and work with clients to integrate recommendations into business processes.
- Collaborate with Product/Engineering teams to increase and optimize capabilities of our Applied team, employing methods which create opportunities for scale, proactively helping to drive innovation.
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