Integrated Media Manager
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- 12 years of experience in paid media management, integrated marketing, or a related field.
- Experience in paid media strategy/execution and agency management.
- Track record of driving large-scale, multi-channel projects from start to finish as an individual contributor.
About the job
As an Integrated Media Manager, you will drive large-scale, complex media projects from inception to completion as a key individual contributor. You will be responsible for end-to-end management of integrated media campaigns, from communications strategy development, investment planning, and campaign execution.
Responsibilities
- Lead the development and implementation of global communications strategies that drive media performance across social, OLV (Online Video), display, and offline channels.
- Manage large-scale investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
- Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
- Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
- Serve as a subject matter specialist, leveraging deep knowledge of the competitive landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
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