Campaign Analytics Manager, YouTube EMEA
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in a strategy and operations or consulting role.
- 3 years of experience working with executive stakeholders.
- Experience in data analytics, SQL and dashboards.
Preferred qualifications:
- 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
- Experience in campaign optimization, data orchestration, and investigative storytelling.
- Ability to influence, communicate and drive change with cross-functional stakeholders.
- Ability to leverage SQL, dashboards and performance data to interpret trends and identify growth opportunities.
- Demonstrated track record of thinking and creative problem solving.
About the job
YouTube Biz Segment GTM is responsible for designing and delivering our service models for our Business Development, Creator and Consumer Success, and Partner Engineering teams to drive sustainable partner growth and customer lifetime value. The team will work closely with Business, Product and Marketing leaders to optimize impact and cost-to-serve across these partner and consumer segments. The core capabilities of the team include innovating and gaining alignment on our partner and consumer service models — who we serve, what service is provided to achieve growth, how the service is provided and incentivized — defining measures of success (impact, productivity, ROI), enabling change management with frontline teams and developing pilots to test new frontline models. At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.Responsibilities
- Analyze partner-level and category-level data to equip Partner Managers with actionable insights for partner acquisition, activation, and data-backed business cases to assist Strategic Partner Managers (SPM) in discussion.
- Execute and coordinate high-profile commercial programs, campaigns, in close collaboration with internal partners and cross-functional teams.
- Drive merchant campaign performance through continuous data monitoring and deliver, data-backed recommendations to maximize business impact.
- Manage the ground-level execution of regional pilots and experiments, directly overseeing participant selection, data collection, and outcome measurement.
- Lead and contribute to critical stakeholder and Europe, the Middle East, and Africa (EMEA) leadership updates regarding regional Gross Merchandise Volume (GMV) drivers and other core business developments.
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