Social and Community Product Lead, Responsibility
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; New York, NY, USA; San Bruno, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 4 years of experience in marketing, social media, journalism, public relations, internal or executive communications, or a related field
Preferred qualifications:
- Experience developing and executing multi-channel communication plans that balance business objectives, stakeholder feedback, social platform capabilities
- Experience in crisis response or escalation management
- Deep understanding of the social media landscape (particularly X, Reddit, YouTube), with experience in identifying emerging trends and scaling operations
- Deep knowledge of the YouTube ecosystem, including its products, policies, creator communities, and online cultural trends
- Ability to copywrite and drive resolution under timely and strict deadlines
- Proven ability to use data and analytics to inform communication strategies, measure impact, and understand audience engagement
About the job
YouTube’s Social & Community team operates 24x7 online, representing the brand on the front lines of the internet, helping to shape public conversation, build community, scale support, and protect brand reputation. You’ll find us on YouTube, Reddit, Discord, and Play Store, and YouTube’s official Product Help Communities. We have deep expertise in public community engagement, UGC programs, social care, social media crisis response, social intelligence, incident management, and operational excellence.
Responsibilities
- Own the end-to-end social and community strategy for Go-to-Market (GTM) launches in your product areas, from planning and prioritization, to content development for multi-channel communications.
- Personally draft and publish high-impact external communications, including Forum Posts, Social Posts (@TeamYouTube), Educational Campaigns, and more in close collaboration with PR and Marketing partners.
- Advocate for the user of your product areas by systematically identifying, analyzing, and reporting on product launches, top community feedback themes and support trends to inform product roadmaps and content optimization opportunities.
- Increase UGC content and peer-to-peer community connections by growing our YouTube Product Expert Program. Host external presentations, participate in events, and facilitate product trusted testers opportunities.
- Improve our 24x7 social operations for your product areas, by developing clear guidelines, training materials, and processes for our global teams.
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