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Influencer Marketing Senior Associate, APAC, GTM, Ecosystems

GoogleSingapore; Sydney NSW, Australia
For Singapore candidates: Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

For Sydney candidates: At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singapore; Sydney NSW, Australia.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience with digital advertising, consultative sales, business development, go-to-market strategy, or digital marketing.
  • Experience in identifying and partnering in brand agreements and advertising agreements

Preferred qualifications:

  • 5 years of experience in GTM, business development, or account management within influencer marketing and social advertising.
  • Ability to manage HoldCos or IMAs, with knowledge of their budgets and decision-making.
  • Ability to build GTM infrastructure and scaling product adoption across complex partner ecosystems.
  • Ability to commercialize AI-driven creator tools and translate partner feedback into product requirements.
  • Ability to turn complex technical solutions into compelling commercial narratives for executive stakeholders.
  • Ability to have a proactive, analytical approach to driving results within fluid tech environments.

About the job

The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.

In this role, you will build the go-to-market (GTM) infrastructure that enables both Influencer Marketing Agencies (IMAs) and traditional HoldCo media agencies to capture the full value of YouTube’s creator ads solutions. You will be responsible for shaping priorities, commercializing the next generation of creator-focused Ads products, and driving growth through the strategic enablement of the agency partners.

You will have strong commercial acumen, investigative skills, and be a great communicator and manager of cross-functional programs. You will thrive in this role if you are passionate about setting GTM strategy, exceed at building scalable ecosystems, and have a pragmatic sense of how to equip teams and partners to drive product adoption at scale. This role is all about supercharging the creator ecosystem on YouTube by ensuring flawless execution against the desired business outcomes.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

  • Define and lead the GTM strategy to drive adoption of Google advertising products in influencer campaigns, ensure business health and agency scalability.
  • Empower specialized IMAs and HoldCos with the necessary tooling, integrations, and capabilities to maximize creator-related advertising on YouTube.
  • Represent partner needs to internal teams to advocate for product requirements and commercialize next-generation, AI-powered creator ad solutions.
  • Identify and pursue growth opportunities within the influencer landscape to accelerate third-party partner business and expand YouTube’s creator ecosystem.
  • Serve as a regional expert on APAC’s social landscape while building cross-functional relationships to ensure flawless operational execution.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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