Content Lead, Creative Works
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience in digital media, sales, marketing, or product roles.
- Experience identifying client’s challenges to defining customer and product strategy, enabling long-term opportunities.
- Experience with Creative strategy or direction on YouTube.
Preferred qualifications:
- Experience with Influencer Marketing and Project Management.
- Experience providing product and domain expertise and lead end-to-end responsibilities for product area related client projects for one or multiple customers to increase product adoption.
- Experience establishing and advancing goals and priorities, balancing the needs of Google Product Areas, the sales organization, and customers.
- Ability to influence executive level stakeholders with engaging objectives to address customer product needs and close agreements.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
A powerhouse for YouTube creative excellence, our dynamic team of agreement leads, strategists, creatives, producers, analysts, and business experts sits at the heart of the sales organization. We support Google’s largest advertisers with sponsorships and custom creator content, guiding brands from foundational best practices to unique audience intelligence. We anticipate emerging trends and broker exclusive creators and cultural partnerships, ensuring every campaign on the planet's most influential video platform is as effective as possible.
Responsibilities
- Co-ideate, design, and help pitch custom digital marketing programs for Google’s premier ad clients. Support on holistic program creative, strategy and structure.
- Support the production process during content initiatives with our partners. Maintain vendor relationships, lead project management, ensure quality of work and happy clients and partners.
- Manage/support larger content team initiatives such as development of marketing materials (case studies, sizzle reels).
- Educate and arm Business Unit and Sales with materials for client conversations to inspire new opportunities through the support of scaled materials thought leadership.
- Track trends, dive into research using Google and external tools, track programs both internal and external, follow creators and watch YouTube content on a daily basis.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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