Content Lead, Large Customer Sales
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience with creative content marketing and strategy.
- Experience with Project Management.
Preferred qualifications:
- Experience using product and domain expertise to increase product adoption.
- Experience identifying and recommending new processes, procedures, and methods for product adoption strategy, addressing future needs by partnering and collaborating with regional partners/stakeholders.
- Experience in Influencer Marketing and Industry Trends.
- Experience with Creative Direction, Creative Judgement, Creativity.
- Experience identifying and recommending scalable solutions to improve customer strategy, and working with executive leadership.
- Ability to influence and build relationships across teams and functions to address customer needs and close agreements.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
In this role, you will help clients and agencies develop, resonant and business defining branded content on YouTube (YT). You will be passionate about the platform, stay updated with YT trends and formats and creator/content fans. You will be working for clients looking to develop relevant relationships with audiences. You will be supporting Google’s key advertisers with sponsorship and custom creator content, guiding brands from foundational best practices to unique audience intelligence and through creative production and optimization. You will anticipate emerging trends and broker exclusive creators and cultural partnerships, ensuring every campaign on the planet's most influential video platform is as effective as possible. For YouTube creative excellence, our team is central to the sales organization.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Support the content needs of our advertisers across. Understand platform trends and the creator ecosystem, comfort working with/managing third-party production vendors, and the ability to grow in a matrixed organization.
- Assist in the development of creative content strategies for advertisers. Partner with Strategists to turn audience insights and key YouTube trends into client recommendations.
- Generate ideas, design, and help pitch custom digital marketing programs for Google’s premier ad clients.
- Support the production process during content initiatives with our partners. Maintain vendor relationships, lead project management, ensure quality of work and happy clients and partners.
- Educate teams with materials for client conversations to inspire new opportunities. Track trends, in-depth research following creators on YouTube.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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