Account Manager, Data and Measurement (English, German)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 5 years of experience in sales, digital marketing, product or digital analytics roles.
- Ability to communicate in English fluently to support client relationship management in this region.
Preferred qualifications:
- Experience in an external-facing customer interaction role, customer support, business development, or relationship development.
- Experience in data management or its integration into media buys.
- Knowledge of the local internet industry, cultural landscape, and current marketplace trends in Germany.
- Knowledge of value proposition and core capabilities for Google Analytics, and of Google advertising solutions, including Google Ads and the Google Marketing Platform.
- Ability to translate business objectives into technical solutions, and vice versa.
- Ability to communicate in German fluently to support client relationship management in this region.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Data and Measurement team is at the forefront of data innovation and privacy, securing the future of Google’s customers and agencies in an ever changing ecosystem by leveraging privacy-preserving marketing technology. The team turns product innovations into client solutions that enable customers to get the most out of Google’s advertising products and the web.
Responsibilities
- Manage a portfolio of enterprise clients by advising/supporting them on measurement solutions ensuring optimal media performance.
- Activate/scale adoption strategies for first-party data projects, helping customers collect, segment, and integrate data while leveraging the power of Google AI.
- Lead digital transformation projects, guiding clients to improve their digital marketing outcomes through first-party data integration and advanced techniques like machine learning for customer behavior prediction, and collaborate with a team of Google sales, technology, and media experts to deliver business outcomes.
- Advise on technical solutions, including data collection (e.g., Google Analytics, tag management), cloud-based customer data management (e.g., Google Cloud, Ads Data Hub, BigQuery), and data activation in advertising platforms (e.g., SA360, DV360, Google Ads, and their APIs).
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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