Principal Measurement Lead
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience in digital media, sales, marketing, or product roles.
- Experience working with digital organizations.
- Experience identifying client’s challenges to define customer and product strategy, enabling long-term opportunities.
Preferred qualifications:
- Experience identifying and recommending new processes, procedures, and methods for product adoption, addressing needs by partnering and collaborating with regional partners/stakeholders.
- Expertise in privacy-centric measurement products such as Enhanced Conversions (web and leads), Conversion Measurement, and Oracle Cloud Migration (OCI) Strategies.
- Understanding of privacy-centric measurement concepts/products including Google Analytics 4, Google tag, Google Tag Manager, Sitewide Tagging, Consented Measurement, Server-Side Go-To-Market, and Customer Match.
- Ability to influence executive-level stakeholders with engaging objectives to address customer product needs and close agreements.
- Ability to be a thought leader of Google products, engaged and third-party landscapes.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Data, Measurement and Analytics team's mission is to help our clients solve their biggest business & marketing challenges by uncovering actionable insights about our clients’ business and showing the impact of Google advertising through marketing measurement.
As a Measurement Lead, you will be focused on privacy centric measurement. You will define and lead the sector's strategy for increasing durable data foundations of our clients through products like enhanced conversions for web and enhanced conversions for leads, partnering closely with key stakeholders to drive momentum at scale. In addition, you will partner with other measurement leads to drive data durability for our clients working cross-functionally with internal and external stakeholders.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $135,000-$203,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Develop and execute the retail sector's strategy for adopting privacy-preserving measurement solutions like Enhanced Conversions for Web, Enhanced Conversions for Leads, and Offline Conversion Imports (OCI).
- Consult with clients on measurement implementations, provide expert guidance, and assist sales teams in developing customer road-maps and solutions in partnership with gTech.
- Provide thought leadership, address advertiser challenges and industry trends, and influence product development through feedback and by driving Business Forecast Meeting (BFM) success. Establish a feedback loop with Product Go-to-Market teams, highlighting product successes and addressing any obstacles to adoption.
- Drive achievement of key business metrics and provide updates on product performance to executive leadership.
- Partner with key cross-functional teams to share best practices, develop training, and produce analyses that drive broader adoption of measurement solutions.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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