Creative Strategy and Activation Lead (Fixed-Term Contract)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in planning, creative strategy, management consulting, or a sales/business development role within the media/tech industry.
Preferred qualifications:
- Experience in a quota-carrying or business-accountable environment, with an ability to "close" partnerships.
- Ability to lead projects across teams (e.g., Sales, Product, Marketing) and influence global roadmaps with regional insights.
- Ability to build Return on Investment (ROI) frameworks and use data to show the business value of creative interventions.
About the job
This is a Fixed-Term Contract position until 31st Dec 2027.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Responsibilities
- Act as a lead advisor to C-level stakeholders, translating the potential of YouTube-first storytelling and AI creative solutions into clear business cases.
- Own the "activation" of creative programs, lead the transition from proprietary formats to full-scale regional implementation, and ensure successful pilots are expanded into long-term, sustainable brand-building frameworks.
- Drive the adoption of AI-powered creative workflows by showing their effectiveness through data, and document industry benchmarks and return on investment (ROI) metrics that turn successful creative experiments into repeatable business playbooks for the broader organization.
- Identify and proactively pitch opportunities where creative-led interventions solve critical business pain points, focusing on unlocking creative-led growth by aligning innovation directly with a partner’s long-term brand health and commercial Key Performance Indicators (KPIs).
- Specialize in navigating the transition from a conceptual pitch to a funded, high-stakes partnership.
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