Strategy and Operations Associate, LATAM Marketing (English)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in a management consulting, operations, business strategy, investment banking, venture capital or private equity role, or 1 year of experience with an advanced degree.
- Experience with marketing analytics, return on investment/financial modeling and statistical analysis.
- Experience using SQL to extract and manipulate data; working with multiple data sources and combining information to generate insights.
- Ability to communicate in English fluently to support client relationship management in this region.
Preferred qualifications:
- Experience with querying and manipulating large data sets, particularly product usage sessions logs using SQL.
- Experience with problem-solving, quantitative analysis, and communicating findings to executive management.
- Ability to interact with technical and non-technical groups and work in an ambiguous, changing environment.
- Ability to experiment with innovative AI tools and integrate them into the creative process.
- Excellent written and verbal communication and presentation skills.
About the job
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Strategy and Operations professionals in Google’s Marketing organization provide business-critical insights and analytics, ensure cross-functional alignment of goals and execution, and help teams drive partnerships and new initiatives forward. Whether you are embedded within a specific marketing team to use insights to enable better marketing decisions or the global Strategy and Operations function to equip the organization to succeed at scale, you will engage with Google leadership in order to establish Marketing’s strategic direction. You will manage planning and operational processes and work cross-functionally with key partners across Marketing, Product Management, Finance, and Engineering to solve our toughest challenges, advocate for high-priority projects, and drive greater operational excellence within Marketing.
To be successful in this role, you have a hypothesis-driven approach to problem-solving, effective quantitative and communication skills, and the ability to take on broad-reaching and ambiguous questions while working collaboratively and cross-functionally with Googlers of all levels.
Responsibilities
- Partner with leadership to set plans globally and articulate priorities. Develop executive-level deliverables.
- Lead analytics workstreams and collaborate closely with the Product Areas, Strategy and Operations, Leads, and Data Science teams to define and operationalize analytics programs that help to measure the value of marketing investments.
- Focus on data, experimentation, testing, and analytics to uncover key business insights and opportunities for scalable user growth. Run regressions, queries, and the cleaning and manipulating of large data sets.
- Evaluate Marketing performance and impact and help answer critical business questions, such as the incremental sales impact of our investment with retail partners, and uncover opportunities to increase return on investment.
- Establish Marketing’s priorities and conduct data-driven business analytics to support and make recommendations on strategy.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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