Senior Marketing Analyst, Media Lab Measurement and Optimization
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Minimum qualifications:
- Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
- 4 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
Preferred qualifications:
- Bachelor's degree in Mathematics, Statistics, Engineering, Research Methods, Economics, or other quantitative field.
- 6 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
- Experience in statistical modeling and advanced measurement/analysis techniques: e.g., Regression analysis (Linear, Logistic, Ridge), geo-experimentation, machine learning algorithms.
- Experienced in market research principles as well as analysis of survey data.
- Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple data systems).
- Experience using R or Python.
About the job
Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.
In this role, you will drive key measurement and analytics programs that deliver scaled impact for Google Marketing across media campaigns. Day-to-day, you will play a technical role in driving all things marketing analytics, with a focus on the incremental impact of marketing dollars. You'll define problems, develop metrics, extract data, and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion. As a Marketing Analyst, you will be seen as an expert within our team on all things that relate to media incrementality, Marketing Mix Models (MMMs), Multi-Touch Attribution (MMTs), and digital measurement methodologies such as Channel level experiments and Brand lift tools. You will maintain global consistency, while keeping a regional focus.
Responsibilities
- Use your knowledge of data analytics to develop solutions for marketing issues, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
- Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our campaigns to understand the incremental impact of our marketing dollars. (e.g., conversion lift tests, matched market analyses, and brand lift studies).
- Analyze campaign results and report the media effectiveness across all stakeholder groups.
- Develop processes to ensure all stakeholders align and understand how we determine campaign success.
- Conduct analysis, identify best practices, and surface opportunities and risks otherwise not identified to senior stakeholders.
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