Marketing Manager, Central and Eastern Europe (Fixed-Term Contract) (Multiple Languages)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social.).
- Ability to communicate in English and either Polish, Ukrainian or Czech fluently for interactions with local and international stakeholders.
Preferred qualifications:
- Experience creating and executing marketing strategy and campaigns in Business-to-Consumer or B2B and client facing environments, as well as managing events.
- Experience driving multi-year initiatives with continuous performance and user experience improvement.
- Excellent problem-solving skills, with effective business acumen and creativity to bring ideas into product positioning and marketing campaigns.
- Excellent people management skills and ability to work with cross-functional teams.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
- Develop and implement the product marketing strategies for the Central and Eastern Europe (CEE) market, providing guidance for launching and growing Google product features and services.
- Conduct market analysis to identify key trends, customer needs, and the landscape in CEE, translating data into insights for informed marketing decisions and providing market context for planning.
- Communicate marketing strategies and campaign results to stakeholders, including sales, product, and leadership teams, and collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Develop and execute medium to large-scale marketing campaigns across various channels to drive product education, engagement, and adoption.
- Manage campaign budgets, timelines, and performance metrics to ensure optimal Return on Investment (ROI). Create and implement scalable marketing programs to reach a large audience within the CEE region.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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