Principal Measurement Lead
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:
- Health, dental, vision, life, disability insurance
- Retirement Benefits: 401(k) with company match
- Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
- Sick Time: 40 hours/year (statutory, where applicable); 5 days/event (discretionary)
- Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
- Baby Bonding Leave: 18 weeks
- Holidays: 13 paid days per year
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- 5 years of experience with managing digital advertising campaigns.
- Experience working with digital organizations.
- Experience identifying client’s challenges to defining customer and product strategy, enabling long-term opportunities.
- Experience in online measurement, operations, ad networks, DSPs, digital video, programmatic media, and Google platforms (DV360).
Preferred qualifications:
- Experience establishing and advancing goals and priorities, balancing the needs of Google PAs, the sales organization, and customers.
- Experience providing product and domain expertise and leading end-to-end responsibilities for product area related client projects for one or more customers to increase product adoption.
- Understanding of the Google Marketing Platform products, and knowledge of Google Ads, YouTube solution and Measurement solutions.
- Ability to influence senior-level stakeholders with competing objectives to address customer product needs and close agreements.
- Ability to work in a competitive landscape.
- Ability to drive product thought leadership, sharing expertise with peers and customers.
About the job
The Global Business Organization (GBO) is the engine that powers Google’s full ecosystem of products and services to help customers and partners succeed and grow. GBO includes the commercial arms of Ads sellers, business development teams, and customer services and support, as well as overlay programs that enable coordinated engagement with Google's most complex and important customers and partners.Responsibilities
- Establish and execute sales/product strategies within functions to specific clients to meet desired outcomes (e.g., business generation, product adoption, etc.), align product and business strategies to develop a roadmap, and provide feedback to inform and align product and Go-to-Market (GTM) strategies.
- Share and scale best practices, learnings, and business strategies (e.g., objection handling, pitching, business techniques, etc.) to upscale accounts, and link solutions and best practices to meet customer and Google business needs.
- Provide thought leadership, address advertiser challenges and industry trends, and influence product development through feedback and by ensuring GMP utilization for measurement.
- Establish a feedback loop with Product Go-to-Market teams, highlighting product successes and addressing any obstacles to adoption.
- Consult with clients on complex measurement implementations, provide expert guidance, and assist sales teams in developing customer roadmaps and solutions.
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