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Strategy and Operations Lead, Media Effectiveness, Go-to-Market

GoogleNew York, NY, USA; Toronto, ON, Canada; +10 more; +9 more
For Canada Applicants:
This posting is for an existing vacancy.

For US Applicants:

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

This role may also be located in our Playa Vista, CA campus.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

The application window will be open until at least May 7, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

For Brazil Applicants:

Please submit your resume in English - we can only consider applications submitted in this language.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Toronto, ON, Canada; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Bruno, CA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA; Belo Horizonte, State of Minas Gerais, Brazil.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications:

  • Experience in sales or product strategy in traditional or digital advertising.
  • Experience in measurement, particularly experimentation, incrementality, marketing mix models (MMM).
  • Ability to translate product offerings into sales facing value propositions in line with customer business and marketing objectives with customer-focused mindset.
  • Excellent problem-solving, and investigative capabilities, with a track record of building trusted relationships with executive stakeholders.
  • Excellent communication skills; with an ability to present concepts to audiences.

About the job

In this role within the Product GTM Team, you will be tasked with accelerating and defending LCS business growth across the region via the development and adoption of products, tools and program best practices. You will be responsible for accelerating measurement product adoption and business growth, enabling critical product adoption and future-proofing the AMER business.

Measurement is a big bet for Google and Media Effectiveness is critical in supporting our customers in making informed decisions about cross-channel budget allocation and optimizing their media spend. Measurement enables our customers to grow value for their businesses and share of wallet for Google by enabling them to optimize their spend via trustworthy and accurate ads measurement.

You will deliver on the core product go-to-market remit by designing and deploying regional activation programs. You will also partner with regional leadership to provide thought leadership on product activation and execution, as well as nurture and advance third-party ecosystems, agencies, and industry groups.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

For Unites States Applicants:

The US base salary range for this full-time position is $153,000-$222,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

For Canada Applicants:

The Canada base salary range for this full-time position is CAD 156,000-160,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Lead projects for measurement, focused on media effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support long-term business priorities; oversee multiple opportunities and design organization-wide processes.
  • Define, align upon and execute against priority regional product objectives and key results (OKRs) and activation priorities, metrics, and strategies; build governance systems to diagnose, discuss and progress against key business growth goals.
  • Work with internal stakeholders (e.g., Sales, Go-to-Market, Marketing) cross-functionally to deliver solutions that meet our business objectives; influence global stakeholders to build solutions for regional needs.
  • Conduct in-depth analysis of media effectiveness products and impacted business growth data to identify trends, insights and intelligence to support decision making and activation.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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