Media Manager, Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in [growth, performance, direct response, social, digital, cloud, events, etc.] marketing.
- Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
- Experience in managing integrated advertising (online and offline) for large clients in India.
- Understanding of the India marketing landscape, including consumer trends, media channels, and ecosystems.
- Proficiency in media, measurement, Google and other media platforms.
- Ability to demonstrate measurable impact of campaign strategy and integrated media optimization toward business goals.
- Ability to articulate the key use cases for using AI in media and interest in AI for media and marketing.
- Excellent communication and people management skills.
About the job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Serve as the principal media authority for selected Google products in India, providing strategic oversight to media agencies.
- Guide large-scale brand and performance programs, driving campaign strategies and maintaining an integrated test and learn agenda to maximize business impact and Return on Investment (ROI).
- Establish processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
- Provide expert media leadership through engaged assessments and benchmarking, formulating authoritative point of view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest media features and ad technologies.
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