Retention Marketing Manager, YouTube Music and Premium
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Please submit your resume in English - we can only consider applications submitted in this language.
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of work experience in marketing, with a focus on product, growth, performance or lifecycle marketing.
- 2 years of consumer growth experience across marketing or products, including experience with quantitative and qualitative data analysis.
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in English and Portuguese fluently in order to communicate with stakeholders.
Preferred qualifications:
- Experience building data models and developing business growth strategies and goals through a data-oriented approach.
- Experience in subscriptions marketing.
- Proven track record of building and scaling global customer marketing programs, leading multidisciplinary teams to grow customer Lifetime Value (LTV) and satisfaction.
- Ability to drive discussions and influence stakeholder to make decisions across multiple levels of the organization.
- Excellent communication skills.
- Excellent process and project management skills with the ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
The Growth team focuses on strategies and tactics across the entire user funnel to acquire and retain users.
In this role, you will drive the strategic direction for long-term retention and engagement for YouTube Music and Premium subscriptions products beyond the initial onboarding phase. Your primary mission is to own the end-to-end Member journey for the critical 30-90 day tenure window, nurturing feature utilization habits to reinforce the perceived value of membership via cross-channel on and off platform growth marketing programs. To do so, you will need to closely collaborate with peers in Markerting and cross-functional stakeholders in Product, Engineering Data Science and UX. You will define global Member engagement standards that shift the paradigm from "Volume" to "Value," safeguarding the member YouTube experience while driving measurable lifts in feature utilization and trial-to-paid conversions. Furthermore, you will advocate for the user by ensuring all outreach is sequenced, contextually relevant, and aligned with the long-term health of the Premium ecosystem. You will be well versed with growth processes, tactics and best practices. You will care deeply about how our business grows and how our users behave and apply these insights to develop innovative growth strategies.Responsibilities
- Define, socialize, and execute the member marketing strategy, with a specific focus on the 30-90 day member tenure window to drive paid utilization of membership benefits in service of key Retention indicators.
- Define and optimize the critical Member journeys that help Members discover features, nurture new habits and reinforce value throughout their lifecycle in a personalized way, proactively influencing and collaborating with cross-functional teams (Product Management, UX, Data Science, and Engineering) to gain alignment on key growth opportunities.
- Lead the global rollout and optimization of cross-channel lifecycle campaigns, developing and managing a data-driven testing roadmap to optimize program performance and increase Member engagement.
- Partner with Marketing Tech, Engineering and Data Science to evolve marketing capabilities to deploy robust campaign and channel level measurement frameworks that incremental business impact and streamline go-to-market timelines and costs.
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