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Global Policy Campaigns Marketing Manager, Consumer Apps Marketing

GoogleSan Francisco, CA, USA; New York, NY, USA; +2 more; +1 more
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA; Washington D.C., DC, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing, brand management, strategy consulting, public affairs or related fields.
  • Experience collaborating with cross-functional teams.
  • Experience developing and executing communications and marketing plans for executive audiences.

Preferred qualifications:

  • Experience in public sector or public affairs marketing or political/advocacy campaigns.
  • Ability to lead and evaluate issues on their own in a fast-paced environment.
  • Ability to work in an environment with changing priorities and tight timelines.
  • Ability to develop strategy, communications plans, creative campaigns, customer insights, and analyze campaign effectiveness/Return on Investment (ROI).
  • Excellent problem-solving skills.
  • Passionate for policy and technology.

About the job

This role sits on the Policy Campaigns Marketing team. This team leads the marketing response and coordination for some of the biggest policy issues impacting the business. The role involves working closely with the cross-functional team to develop and deploy marketing strategy and tactics to improve regulatory outcomes for the business. Tactics include research, collateral for KOFs, third-party engagement, events, proactive story telling, and planning for escalation scenarios. Key Stakeholders: Regional and Local brand marketers and the GAPP Campaigns team.

In this role, you will work with internal and external stakeholders to craft messaging and develop programs that engage key ally groups, consumers and key opinion formers alike. Through strategic scenario planning and the use of data-driven insights you will build narratives to explain Google’s position across policy topic areas, and deploy a wide-range of tactics including collateral, media campaigns and events. You will be a consummate communicator who is at ease telling stories across a variety of mediums (video, blog posts, social, presentations, etc.) and are excited about working at the intersection of technology and policy.

You will have creative ideas on how to talk to an audience in a non-traditional way. You will be skilled at juggling multiple priorities, are nimble, can grow in ambiguity, and put an emphasis on tracking progress against defined goals. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Partner with regional and local market teams to build strategic scenario planning to inform and improve our engagements and activations across policymakers, third-party organizations and key user groups.
  • Develop and execute policy strategy that benefits Google users and our business in coordination with Google's Government Affairs Campaign team and marketing’s regional and local teams.
  • Work with cross-functional internal and international marketing teams to organize events, develop collateral, and build narratives to explain Google’s position on emerging policy topics globally.
  • Lead research, collateral development for Key Opinion Formers (KOFs), events, proactive story telling, and strategic planning sessions.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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