Associate Analytical Lead, Large Customer Sales
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If you are a foreign national finalist for a role in the Philippines and require a work permit, please be aware that Philippine labor law mandates the publication of your name and nationality in a national newspaper and the designated local government portal, as part of the immigration compliance process. This is a required step for completing your job application for this role, obtaining your work permit and employment in the country.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Ho Chi Minh City, Vietnam; Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia; Taguig, Metro Manila, Philippines.
Minimum qualifications:
- Bachelor's degree in Engineering, Mathematics, Statistics, Analytics, Economics, or a related quantitative field, or equivalent practical experience.
- 2 years of experience in media analytics, advertising business, digital media and marketing, consulting, or financial analysis in a customer-facing role.
Preferred qualifications:
- Experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- Experience with Google's measurement products (e.g., Google Ads, Google Analytics, Firebase) and third-party platforms like Omniture, Appsflyer, Branch, and Adjust.
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Ability to analyze datasets and translate them into insights that can be presented as a compelling story.
- Excellent communication skills with delivering compelling stories.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.The Planning and Measurement team at Google is a part of the advertising business, ensuring that the client understands the value and impact of their campaigns.
In this role, you will join the team and help to drive better measurement practices across a portfolio of clients in e-commerce, gaming and travel. You will be a trusted advisor and consultant, working with internal teams and external clients to develop and implement measurement strategies. You will leverage Google's data and technology to provide insights that improve advertising effectiveness and drive business results. You will possess excellent problem-solving and thinking skills, with datasets and data tools, and work cross-functionally with advertisers, business teams, and other members of the Product Specialist team.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Build relationships with client stakeholders, understand their business goals and measurement needs. Craft media plan guidance across performance and brand.
- Develop customized measurement frameworks and roadmaps for clients, encompassing methodologies and Google's measurement solutions. Conduct analysis of campaign performance data, leverage statistical techniques and causal inference to uncover insights and recommendations.
- Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.
- Partner with Google Business teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
- Stay up-to-date with industry trends and best practices in measurement, share knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
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