Research Manager, Brand and Consumer Research
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
- Experience in market research design, consumer research/insights, data analysis, SPSS, or marketing strategy.
- Ability to communicate in English and Japanese fluently as this role requires external and internal-facing engagement in English and Japanese.
Preferred qualifications:
- Master's degree or PhD in Business, Marketing, Psychology or Strategy, or a related field.
- Experience in scripting (e.g., SQL, R, Python, SPSS, SAS, etc.).
- Knowledge of research methodologies, principles, tools, analysis, measurement, problem framing techniques.
- Ability to distill and communicate analyses effectively via high impact and actionable reporting and presenting.
- Ability to understand user needs, constraints, measurement, generate insights and actionable recommendations.
- Excellent project management, stakeholder management, and communication skills, with the ability to analyze data and draw business conclusions and recommendations.
About the job
As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs.
In this role, you will work with the team to develop consumer insight programmes across a number of product areas.You will work with others to advise marketing leadership on annual planning, brand positioning and other critical marketing programs. You will help in delivering creative solutions to answer our issues. You'll research and effectively communicate analysis results and related findings to leadership, preparing presentations and identifying key takeaways. You will assist in the application development and implementation of research studies that provide foundational learning to inform business/product strategy, product development as well as insights and measurement to inform go-to-market strategy and campaigns.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Complete studies that are integrated into an overarching project or program.
- Design and conduct a mix of tactical and strategic research or analytics across all stages of the go-to-market life cycle.
- Execute qualitative or quantitative research or implement measurement for projects and programs, demonstrating effective problem framing and appropriate research method selection with moderate to minimal supervision, seeking and integrating feedback from executive peers.
- Prioritize, plan, balance, manage and execute work, make progress, and make decisions that improve quality or consistency of the research.
- Identify the most appropriate methods to conduct new research or analysis (e.g., determine when to rely on secondary research versus when to conduct new research) and deliver high quality insights that have a positive impact on user and business needs.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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