Digital Growth Marketing Manager, Google Maps Platform
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in (growth, performance, direct response, social, digital, cloud, events, etc.) marketing.
- Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
- 5 years of experience in growth marketing, product marketing, or digital marketing in the B2B SaaS or developer tools space.
- Experience with A/B testing methodologies and a fail fast, learn faster approach to growth.
- Experience leveraging AI tools for professional use, and with how AI has impacted traditional marketing strategies and tactics.
- Experience managing end-to-end marketing campaigns and using marketing automation, AI capabilities, analytics tools, and third-party vendors/agencies.
- Experience marketing to technical audiences or developers.
- Familiarity with API-based products and the developer lifecycle, including in light of AI changes.
About the job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Drive the growth strategy for the Geo makers (agents, consumers, developers, enterprises, prosumers) ecosystem, focusing on acquisition, activation, and expansion.
- Design, launch, and measure rapid A/B tests across multiple channels (in-product, email, web, and paid) to optimize the developer onboarding experience.
- Partner closely with product management, engineering, and developer relations to build and land features that drive organic growth and reduce friction in the developer journey.
- Develop compelling technical-adjacent value propositions that resonate with users and decision-makers.
- Define key performance indicators (KPIs) and use data to identify bottlenecks in the funnel, providing actionable recommendations to the broader GTM leadership.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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