App Ads Strategy and Commercialization Lead, Go-To-Market
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity or corporate advisory, or 2 years of experience with an advanced degree.
Preferred qualifications:
- MBA or graduate degree in a management or a technical field.
- Experience with Apps Ads solutions.
- Experience working in or with Asia-Pacific markets, with knowledge in mobile apps or mobile ads business.
- Ability to manage multiple work-streams in a fast-paced environment with attention to detail.
- Excellent written and verbal communication skills, with the ability to pitch messaging to stakeholders of varying seniority levels.
- Excellent problem-solving and analysis skills.
About the job
The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.
In this role, you will be working within the Go-To-Market (GTM) organization and will create and execute go-to-market plans that include delivering ad products that satisfy users and advertisers, equipping activation specialists and sales teams to drive adoption and optimal use of those products, whilst also collaborating with Global Product Leads to provide feedback and insights that improve products and drive further innovation.
You will partner with and influence sales teams and sales communities to drive adoption and growth of App Engagement Marketing Objective. This will include building partnerships at various levels of the organization with a focus on partnering with Global Product Leads and Specialist Sellers.
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
Responsibilities
- Create, execute, and refine the Go-to-Market strategy for Apps Engagement Marketing Objective.
- Drive adoption of key products by influencing and equipping sales specialists, sales communities, and pods across the organization.
- Identify gaps in products and build business cases based on advertiser needs, and partner with Global Product Leads on the product roadmap.
- Partner with cross-functional teams to develop and execute regional programs and initiatives.
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