How Google Search works

Technology improves search results

Google gets better every day. Because the web is always evolving, we’re always improving and innovating to make Search better. People search on Google billions of times every day. And every day, the types of content they are searching for is changing – 15% of searches we see every day are new.

Google has been investing in AI for many years and bringing its benefits to individuals, businesses and communities. Whether it’s publishing state-of-the-art research, building helpful products or developing tools and resources that enable others, we’re committed to making AI accessible to everyone.

We’re now at a pivotal moment in our AI journey. Breakthroughs in generative AI are fundamentally changing how people interact with technology – and at Google, we’ve been responsibly developing large language models so we can safely bring them to our products. We are confident that the AI-enabled innovations that we are focused on developing and delivering boldly and responsibly are useful, compelling and have the potential to assist and improve lives of people everywhere – this is what compels us.

Making Search work best for you

Google’s features are designed to make it easier to connect people as quickly as possible to the information they seek, not to keep users on our platforms. When you don’t find what you’re looking for right away, it’s frustrating to need to do additional searches. So over the years, we’ve developed new ways to organise and display results to help you find what you’re looking for faster.

If you search for a local coffee shop, we may show you their menu, how far away they are, whether they’re busy right now or if they offer delivery. Or if you search for the weather, we’ll show you the local temperature forecast. These results are helpful for users, and part of our ongoing work to make Google Search better every day.

Finally, we want people to use our products and services because they prefer them, not because they feel locked in. This principle is at the heart of Takeout, our data portability tool that helps people export copies of their data from more than 70 Google products, including Gmail, Drive and Photos. The principles that underpin Takeout also apply to the Data Transfer Project (DTP), an industry-wide effort that we founded and continue to lead with Microsoft, Twitter, Facebook and Apple.