It is a long-standing principle of Google Search that we do not provide special treatment based on personal relationships or financial relationships.

Advertisers, business partners, clients of our non-Search services, friends and family of those who work at Google – everyone is treated the same.

We refer to this as our “Honest Results” policy. It ensures that you can trust Google Search to deliver the most relevant and reliable information.

In particular,

• We don’t charge anyone to appear in our search index.
• Advertisers get no ranking boost for their web listings and ads are always clearly labeled. (Learn more)
• Anyone who wants support from Google Search must use the same free tools and resources that we make publicly available to everyone.
• The SEO teams responsible for various Google, YouTube and Alphabet sites get no special insight to our ranking systems and must follow the same external guidance provided to everyone.